There is an ever-growing demand by marketing and IT personnel to deliver personalized information to every user or group via multiple channels viewable on any device. With the rapid growth of information, every school needs a clear vision of their information architecture, publishing polices, process workflow and technological solutions to manage content growth to optimize these assets. This session shares best practices of how an understanding of a school wide information workflow can help schools optimize content management. We will share how a CMS, SEO and Google Analytics play key roles in the content cycle and how data integration produces greater efficiency. Consolidating your information strategies on an all-in-one integrated solution will produce a greater return on your digital investment (RODI) for a school and for a Groups of Schools.
